Privacy policy

Apostrophe Books privacy policy Effective from May 2012The following statement explains our policy in relation to the personal information we might collect about you during your use of the Website (

Information about us
The Website and its services are operated by Apostrophe Books Ltd (“we”, “our” or “us”). We are registered in England & Wales under company number and have our registered office at Elms Farm, Upper Minety, Malmesbury, United Kingdom, SN16 9PR.

This policy covers the use of personal information that we may collect when you use the Website. Please do not submit your personal information to us if you do not wish us to collect it.

During a visit to the Website, you may be asked to provide personal information (including your email address and name) when you fill in registration forms, submit comments to the Site, participate in message boardsor email us in order to receive or use specific services. Such services include, without limitation, competitions, special offers, direct marketing, promotions, newsletters and Fiction Fast-Track.

By entering your personal details into the requested fields, you enable us to provide you with the selected services. Whenever you provide such personal information to us, we will treat that information in accordance with this Privacy Policy. When using your personal information, we will always do all we reasonably can to act in accordance with current legislation and aim to meet current internet best practice.

How Apostrophe Books might use your personal information
Apostrophe Books may use your personal information to:

  • improve customer service and support;
  • give better access to products/services of interest;
  • inform you about the latest updates to the Website,announcements, products, services or promotional offers that you might find interesting;
  • understand better your needs and provide you with better service;
  • help you complete a transaction with us;
  • enable you to share our content with others e.g. using an ‘Email a friend’ or ‘Share this’ functionality;
  • conduct market research;
  • communicate back to you; and
  • personalise your visits to the Website to improve the services provided to you.

From time to time, we may use your information to contact you for market research or to provide you with marketing information and newsletters relating to our goods and services. We will always give you the opportunity to opt out of receiving such direct marketing or market research contact each time you receive a new item of information. We will never sell, rent, lease or give your personally identifiable information to others unless we have obtained your express permission or are required to do so by law.

We will keep a record of your details. If you sign up to our newsletters or leave any personal information during your use of the Website and our services, your details will not be passed on to third parties, unless:

  • we are obliged to do so by applicable laws and government or regulatory bodies’ lawful requests for information(this would include police investigations)
  • we need to protect customer interests (such as legal liability); or
  • in the event of asale, merger, consolidation, change of control, transfer of assets or re-organisation of our business. In such circumstances,you agree that we may transfer, sell or assign any of the information described in this policy to third parties.

Collection of other information
In addition to personal information, we may collect information about you automatically when you visit the Website. The collection of information may involve the use of cookies and web beacons. A web beacon is a small graphic image placed on a web page that is designed to allow us to monitor traffic on the Site. A cookie is a small text file that is placed on your computer’s hard drive by your web browser when you first visit the Website. The cookie allows us to identify your computer and find out details about your visit. Most internet browsers accept cookies automatically, but usually you can alter the settings of your browser to erase cookies or prevent automatic acceptance if you prefer. If you choose not to receive our cookies, we cannot guarantee that your experience with the Website will be as quick or responsive as if you do receive cookies.

The information collected by cookies and web beacons is not personally identifiable, it includes general information about your computer settings, your connection to the internet e.g. operating system and platform, IP address, your browsing patterns and timings of browsing on the Site and geographical location.

How we store your personal information
We may store your personal information on our systems for as long as your information remains on our systems.

Accessing your personal information
If you wish to review, receive copies of or remove the personal information we hold about you, change your marketing preferences or have any other privacy queries, please write to us (including full details of your request) at

We may charge a small administration fee (not exceeding the maximum permitted by law in England and Wales) in relation to fulfilling a request for access to personal information.

Changes to this privacy policy
If we change this privacy policy, we will post the revised privacy policy here with an updated effective date. If we make significant changes to the privacy policy, we may also notify you by other means such as sending an email or posting a notice on our home page.

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