Bob Maddams
Bob started out as an advertising copywriter, ending up at Saatchis. Along the way he wrote hundreds of TV commercials for the ‘super soar-away Sun’. After completing the course in Single Camera Drama Directing at the National Film and Television School, he became a freelance Writer-Director and ran his own production company, where he made documentaries for the Foreign and Commonwealth Office and National Geographic TV.
Later, he joined the Media Trust, an organization which puts media professionals in touch with charities with communications needs. Shortly afterwards, he found himself in the back streets of Addis Ababa teaching a bunch of ex-street kids at Gem TV, Ethiopia’s only community film school.
Bob spent nearly ten years living and working in Ethiopia, and film-making took him all over the country where he came face-to-face with many diverse communities. While in Ethiopia he also worked as a Communications Consultant for many of the international NGOs based in Addis Ababa, including Unicef, UNDP, Oxfam and Womankind.
Bob also works as a freelance travel journalist and his articles have won awards and appeared in the Guardian, the Observer, the Sunday Telegraph, the Times, the Independent on Sunday, the Daily Express, the Sun and Wanderlust magazine. While living in Ethiopia he also wrote a column for a national newspaper on developing world issues.
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