‘ADVERTISING IS A PEOPLE BUSINESS. SO IS CANNIBALISM’
This is the book that gives you the naked varnished truth about the glamorous, cut-throat world of advertising in the 1980s, where the goals are money, sex, power, awards – and finding a great new place for lunch.
Everything is here, from the disaster behind the making of those familiar TV commercials to the bitchy in-fighting (‘The Orient Express leaves for Venice at noon. Be under it’); how to get in, how to get out, how to market Old Thames Water twenty-six classic ways; all the dark secrets of that strange trade, whose slogans and images are our modern myths. For, as Oscar Wilde said, ‘Only fools don’t judge by appearances.’
Plus! The slogans they couldn’t use (‘People are sticking to Kleenex’, ‘Hail Jaffa, King of the Juice’, ‘Fly to Bangkok and Phuket’, Great Hiccups and Cock-Ups, the Advertising Cost of Living Index, and much, much more can be found in this book from former ad man Martyn Forrester.
“There are just 15,000 workers in the entire British advertising industry, and that includes the cleaners. Many other people depend on it for their livelihoods—restaurateurs and publicans, mostly. But it is essentially about this dedicated force of 15,000 hard-working professionals—and the billions of pounds of advertising expenditure that they handle each year—that this book is written.”
“Written by an insider, the book’s popularity is threatening to turn Martyn Forrester into the media’s newest advertising pundit.” – Campaign
“Highly entertaining.” – Evening Standard
“Wise, witty, irreverent, controversial.” – Housewife from Purley
“Probably the best book on advertising in the world.” – Anonymous
Frighteningly true “I also used it as a bit of a text book! I have a small ethical business that’s growing well, however I’ve been approached by a TV advertising company offering me the world for 13K. This book put everything truly into perspective and I reckon it should be on the school syllabus.” 5★ Amazon review
If Carlsberg did advertising books … “I loved every word of this witty insider’s guide to the ad industry’s maddest decade -- it’s ‘Ogilvy on Advertising’ on steroids. I laughed a lot -- and I learnt a lot. Great price, too, for a digital download.” 5★ Amazon review